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|Search Engine Optimization (SEO) has become an essential weapon in the arsenal of every online business. Unfortunately Pete Rose Jersey , for most business owners and marketing managers (and even many webmasters), it's also somewhat of an enigma. This is partly due to the fact that it's such a new and rapidly changing field, and partly due to the fact that SEO practitioners tend to speak in a language all of their own which, without translation Michael Lorenzen Jersey , is virtually impenetrable to the layperson. This glossary seeks to remedy that situation, explaining specialist SEO terms in plain English...
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A complex mathematical formula used by search engines to assess the relevance and importance of websites and rank them accordingly in their search results. These algorithms are kept tightly under wraps as they are the key to the objectivity of search engines (i.e. the algorithm ensures relevant results, and relevant results bring more users, which in turn brings more advertising revenue).
The submitting of free reprint articles to many article submission sites and article distribution lists in order to increase your website's search engine ranking and Google PageRank. (In this sense Ken Griffey Jersey , the "PR" stands for PageRank.) Like traditional public relations, article PR also conveys a sense of authority because your articles are widely published. And because you're proving your expertise and freely dispensing knowledge, your readers will trust you and will be more likely to remain loyal to you. (In this sense, the "PR" stands for Public Relations.)
article distribution lists
User groups (e.g. Yahoo Johnny Bench Jersey , MSN, Google, Smartgroups, and Topica groups) which accept email submissions of articles in text format Joey Votto Jersey , and then distribute these articles via email to all of the members of the group. See also 'article PR'.
article submission sites
Websites which act as repositories of free reprint articles. Authors visit these sites to submit their articles free of charge, and webmasters visit to find articles to use on their websites free of charge. Article submission sites generate revenue by selling advertising space on their websites. See also 'article PR'.
A text link to your website from another website. See also ‘link’.
The words used on your website.
A professional writer who specializes in the writing of advertising copy (compelling, engaging words promoting a particular product or service). See also ‘SEO copywriter’ and ‘web copywriter’.
Google finds pages on the World Wide Web and records their details in its index by sending out ‘spiders’ or ‘robots’. These spiders make their way from page to page and site to site by following text links. To a spider, a text link is like a door.
The virtual address of your website (normally in the form www.yourbusinessname). This is what people will type when they want to visit your site. It is also what you will use as the address in any text links back to your site.
An electronic magazine. Most publishers of ezines are desperate for content and gladly publish well written Joe Morgan Jersey , helpful articles and give you full credit as author, including a link to your website.
A technology used to create animated web pages (and page elements).
free reprint article
An article written by you and made freely available to other webmasters to publish on their websites. See also 'article PR'.
The search engine with the greatest coverage of the World Wide Web, and which is responsible for most search engine-referred traffic. Of approximately 11.5 billion pages on the World Wide Web, it is estimated that Google has indexed around 8.8 billion. This is one reason why it takes so long to increase your ranking!
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How Google scores a website’s importance. It gives all sites a mark out of 10. By downloading the Google Toolbar (from http:toolbar.google) Homer Bailey Jersey , you can view the PR of any site you visit.
A free tool you can download. It becomes part of your browser toolbar. It’s most useful features are it’s PageRank display (which allows you to view the PR of any site you visit) and it’s AutoFill function (when you’re filling out an online form, you can click AutoFill, and it enters all the standard information automatically, including Name Drew Storen Jersey , Address, Zip codePostcode, Phone Number, Email Address Devin Mesoraco Jersey , Business Name, Credit Card Number (password protected), etc.) Once you’ve downloaded and installed the toolbar, you may need to set up how you’d like it to look and work by clicking Options (setup is very easy). NOTE: Google does record some information (mostly regarding sites visited).
HTML (HyperText Markup Language) is the coding language used to create much of the information on the World Wide Web. Web browsers read the HTML code and display the page that code describes.
An interconnected network of computers around the world.
A programming language used to create dynamic website pages (e.g. interactivity).
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